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Search Engine Marketing
In Internet marketing, search engine marketing , or SEM , is a set of marketing methods to increase the visibility, link popularity, & ranking of a website in search engine results pages (SERPs). The main methods of SEM are:
- Search Engine Optimization attempts to improve rankings for relevant keywords in search results by improving a web site's structure and content.
- Search Engine Submission After you've gone through the search engine optimization process, it's time to get your site listed in the various search engines and directories.
- Link Popularity is a major factor when it comes to ranking well in search engines and drawing traffic to your site. In step four, you will learn how to increase the number of links to your site, how to get quality sites to link to yours, and the overall effect link popularity has on your rankings.
- Google PageRank is but one factor Google uses to determine its search results, it is a popular topic. Step eight provides basic information to help you better understand the importance of PageRank.
- Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.
- Paid inclusion can provide a guarantee that the website is included in the search engine's natural listings. However, as of 2006 the leading search engine, Google, does not offer this service.
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